Jan 27, 2022  
Course/Program Inventory 
    
Course/Program Inventory

BUSN 1350 - Business Sales and Service



Credit hours: 3

Course Description:
This course is an introduction to the fundamentals of customer service and selling. Topics may include developing and conveying a positive attitude, identifying buying motives and customer needs, developing and delivering a sales presentation, customer approaches, sales strategies, and cultivating repeat business through service.

Student Learning Outcomes:
Students will be able to:

  1. Describe the evolution of customer service and its impact on business today. 
  2. Develop a personal selling philosophy, a relationship strategy, a product strategy, a customer strategy, and a customer presentation strategy.