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Apr 25, 2024
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BUSN 2380 - Principles of Marketing
Credit hours: 3
Course Description:
This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).
Student Learning Outcomes:
Students will be able to:
- Explain the concept of marketing and how marketing strategies are planned, implemented and controlled.
- Explain the process of market segmentation and target marketing.
- Identify the elements of the marketing mix and how they are used to satisfy marketing opportunities.
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