BUSN 2250 - Entrepreneurship II
Credit hours: 3
Prerequisites: BUSN 1305 - Introduction to Business
BUSN 1330 - Entrepreneurship
Capstone course that applies skills learned throughout the previous courses in the Entrepreneurship Program. Issues relevant to the entrepreneur’s success and the development of a bank ready business plan
Student Learning Outcomes:
- Recognize the need for balanced business experience in the management of a small business.
- Recognize the importance of innovative techniques and apply techniques by business manager.
- Define market segmentation and its importance to a small business.
- Answer the questions of who, why, what, how, where, and when do consumers buy.
- Evaluate the product-service life cycle of a business and define its use as a management tool to anticipate and adjust to market change.
- Identify the advantages and disadvantages of buying an existing business.
- Identify the components of the franchise agreement and know what to look for in the legal commitments between the franchisee and franchisor.
- Develop pro-forma income statements, balance sheets, and cash flow analysis for a new business.
- Identify the sources of funding for a small business in the start-up, growth, and maturity stages of development.
- Define and develop a sound operations management system and create policies for managing the personnel function of a small business.
- Formulate a business plan for a start-up business by combining the critical elements of small business into a cohesive and complete document and develop a presentation to an investor for consideration.