FOT 4030 - Crop Marketing

Clock Hours: 40

Course Description:
This course is an introduction to fundamental principles of marketing with emphasis on application to agriculture, adjustment to forces by consumers, farmers and businessmen planning, producing, marketing, and consuming products. The course will acquaint students with an understanding of market forces and their relationship to price establishment of agricultural crops. Students will track prices and develop a price chart to help in marketing crops produced on their farm.

Student Learning Outcomes:
Upon completion of this course, the student should be able to:

Be knowledgeable of the influences of consumer trends on the marketing and distribution of livestock.
Understand the essential marking functions of buying, selling, transporting, storing, financing, and standardizing, pricing, and risk in crop marketing.
Understand economic principles to the marketing of agricultural products.
Examine the structure of agricultural markets.
Develop an understanding of market problems.
Understand the marketing channels of agricultural products.
Have an understanding of the commodity marketing system and how it functions.
Understand the importance of the marketing system to farm producers.
Create a marketing plan for agricultural products.