DGD 1030 - Visual Communication Concepts

Clock Hours: 124

Delivery Mode
on-ground

Course Description:
This course is designed to teach students the skills necessary to learn to see, think, and strategize like a designer. Student will use creative thinking to develop multiple approaches, evaluate, critique, and revise design solutions. Manipulate the elements and principles of design to create drawings, graphics, and photographs that evoke emotional responses. Utilize grid and proportional systems. Explore graphic design history to learn how society and design interact.

Student Learning Outcomes:
Students will acquire the necessary skills to:

Identify the purpose, audience, and audience needs for preparing graphics.
Demonstrate knowledge of standard copyright rules for artwork, graphics, and graphic use.
Demonstrate knowledge of project management tasks and responsibilities.
Communicate with others (such as peers and clients) about design plans.
Exhibit knowledge of design elements and principles
Choose appropriate ideas through the visual stages of layout (e.g., thumbnail, rough, comprehensive)
Identify color theory terminology
Demonstrate the use of color to create impact or effect
Mix colors to obtain shades, tints, or neutrals
Choose and apply appropriate color scheme
Identify correct use of RGB and CMYK colors
Identify and utilize Pantone Matching System (PMS)
Apply communication skills for marketing (e.g., researching, brainstorming, sales techniques)