DGT 4010 - Advertising Design

Clock Hours: 264

Delivery Mode
on-ground

Prerequisites: Diploma, Digital Illustrator

Industry Certifications • Adobe Illustrator • Adobe Photoshop • Adobe InDesign • Adobe Dreamweaver • Adobe Muse • Adobe Animate • Adobe Flash

Course Description:
In this course students will explore and develop creative solutions for design and apply these principles to create visual communication for advertising and marketing. Concepts learned in previous courses will be utilized to combine typography, color theory, layout, and one’s creative ability to create logos, print ads, package design, signage, and digital images from conception to final production.

Student Learning Outcomes:

Planning and generating ideas for advertisements.
Organize and manage resources and time.
Create thumbnail, roughs, and comps.
Prepare visual communications using the appropriate software.
Prepare digital designs, layouts, comprehensive proofs, storyboards, illustrations, and package for final print.