HMGT 2300 - Designing Tourism Experiences

Credit hours: 3

Course Description:
This course provides students with the skills and competencies to understand why consumers attend events to participate and/or watch and use this knowledge to develop a marketing plan. This course includes an analysis of the planning process involved in developing tourism destinations in various community settings with emphasis on the products and services to meet the needs of tourists.

Student Learning Outcomes:
Students will be able to:

Define effective tourism experiences that add value to the visitor experience.
Describe how to measure and evaluate tourism experiences using both qualitative and quantitative methods
Explain marketing and management principles that promote affinity and loyalty among tourism consumer groups.
Design a marketing campaign for a specific tourism event or attraction.
Demonstrate an understanding of the issues, trends, challenges, and future of leisure.