DAG 3050 - Theory of Consumer Behavior
Clock Hours: 50
Course Description:
The course connects consumers today and agriculture. “What can you do to change the agriculture industry?”
Student Learning Outcomes:
Course Competencies:
After completion of this course students should be able to:
- Articulate how the role of the consumer has evolved/ how consumer’s influence has changed over time
- Articulate how agriculture has responded to consumer demands
- Identify examples/ trends of agriculture in social media
- Describe the value of data on consumer decision-making in the context of consumer psychology
- Identify examples of consumer/ agriculture interaction that are platforms for understanding
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