Apr 25, 2024  
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Course/Program Inventory

ENTR 2310 - Entrepreneurial Planning


Credit hours: 3

Prerequisites: ENTR 1310 - Introduction to Entrepreneurship  

Corequisites: ENTR 2300

Course Description:
This course is a study of the components that make a successful entrepreneurship venture.  Topics include assessing business strengths and weaknesses, collecting and organizing market data, developing products and services, organizational structure, and gathering financial data.  Completion of this course forms the foundation for the content of the Entrepreneurship Capstone (ENTR 2320) course.

Student Learning Outcomes:
Students will:

  1. Describe the essential entrepreneurial characteristics and behaviors important to new business success.
  2. Design a new business concept.
  3. Determine the human resource needs of a new business venture.
  4. Recognize the employment and taxation issues faced by new businesses.
  5. Develop a new product or service.
  6. Develop an operational plan for a new business.
  7. Develop projections and pro forma financials.