BUSN 1350 - Business Sales and Service

Credit hours: 3

Course Description:
This course is an introduction to the fundamentals of customer service and selling. Topics may include developing and conveying a positive attitude, identifying buying motives and customer needs, developing and delivering a sales presentation, customer approaches, sales strategies, and cultivating repeat business through service.

Student Learning Outcomes:
Students will be able to:

Describe the evolution of customer service and its impact on business today.
Develop a personal selling philosophy, a relationship strategy, a product strategy, a customer strategy, and a customer presentation strategy.