AOT 3056 - Social Media and Marketing

Clock Hours: 80

Course Description:
Students will learn about the use of digital and social media in the marketing of goods and services. Topics include: the relevance of emerging digital technologies to marketing activities, and the problems and opportunities that digital marketing activities pose for the marketing managers.

Student Learning Outcomes:
Course Competencies:
1. Define and describe social media and digital marketing concepts.
2. Demonstrate a basic understanding of consumer behavior and target markets.
3. Identify and evaluate different social media and digital marketing platforms used for marketing and discuss challenges associate with each.
4. Identify the benefits and best practices for social media marketing using performance metrics, digital marketing models, and the role of strategic planning.
5. Use web-based technology to communicate and solve customer problems through the internet.
6. Discuss the importance of providing customer service through mobile devices and online.
Approved September 2023
7. Using social networks and user communities to disseminate information to the customer base.
8. Apply the knowledge, concepts, and tools of digital and social media in making marketing decisions.