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Dec 22, 2024
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HCT 1030 - Retail Industry Fundamentals
Clock Hours: 80
Delivery Mode on-ground
Industry Certifications National Retail Federation (NRF) Retail Industry Fundamentals Certification
Course Description: This course introduces students to the fundamentals of the Retail Industry. It helps train and advance both entry-level retail associates and first-time job seekers. It is an industry-led and validated program that focuses on five core areas: Basic work fundamentals, the Business of retail, Customer focus, Getting and keeping jobs in retail, Selling.
Student Learning Outcomes: Learn about the Business of Retail
- Contribute to the retail business model by learning about basic financial concepts.
- Describe how retail businesses are organized and how the various functional areas contribute to the whole.
- Describe how rules and regulations are designed to protect customers, employees, and the company.
Learn about Customer Service
- Build customer trust and loyalty by delivering on the brand promise.
- Engage customers by asking questions, listening carefully, and using appropriate resources, tools and technologies to identify their needs and meet or exceed their expectations.
- Enhance sales and the customer experience using knowledge about products, services and policies.
Understand Sales and Merchandising
- Drive sales using selling techniques in an omni-channel retail environment.
- Influence customers’ buying behavior by promoting products and services in accordance with current merchandising standards.
- Maintain an awareness of personal and department or store sales goals.
Develop Professionalism and Career Fundamentals
- Demonstrate personal accountability as a productive retail employee by exhibiting integrity, using time management skills, being collaborative, building relationships, taking pride and initiative in work, and achieving individual goals.
- Enhance personal effectiveness by understanding the value of training, focusing on professional development, and showing motivation to learn.
- Make a positive impression for the desired job by taking pride in your appearance, being punctual and reliable, displaying a positive attitude, and interacting professionally always.
Enter and Advance in a Retail Career
- Develop an understanding of career paths within the retail industry.
- Prepare for interviews by researching the job opening and employer to identify questions to ask and decide about dress and appearance.
- Succeed in interviews by using interview skills and techniques effectively and following up to demonstrate readiness for the opening and secure an offer.
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