Jul 15, 2025  
Course/Program Inventory 
    
Course/Program Inventory

HST 2010 - Social Media and Marketing



Clock Hours: 60

Delivery Mode
on-ground

Course Description:
Students will learn about the use of digital and social media in the marketing of hospitality and tourism. Topics include: the relevance of emerging digital technologies to marketing activities, and the problems and opportunities that digital marketing activities pose for marketing managers. 

Student Learning Outcomes:
  • Define and describe social media and digital marketing concepts. 

  • Demonstrate a basic understanding of consumer behavior and target markets. 

  • Identify and evaluate different social media and digital marketing platforms used for marketing and discuss challenges associated with each. 

  • Identify the benefits and best practices for social media marketing using performance metrics, digital marketing models, and the role of strategic planning. 

  • Use web-based technology to communicate and solve customer problems through the internet. 

  • Discuss the importance of providing customer service through mobile devices and online. 

  • Use social networks and user communities to disseminate information to the customer base. 

  • Apply the knowledge, concepts, and tools of digital and social media in making marketing decisions.