BUSN 2250 - Entrepreneurship II

BUSN 1330 - Entrepreneurship  

Course Description:
Capstone course that applies skills learned throughout the previous courses in the Entrepreneurship Program. Issues relevant to the entrepreneur’s success and the development of a bank ready business plan

Student Learning Outcomes:

1. Recognize the need for balanced business experience in the management of a small business. 
2. Recognize the importance of innovative techniques and apply techniques by business manager.
3. Define market segmentation and its importance to a small business. 
4. Answer the questions of who, why, what, how, where, and when do consumers buy.  
5. Evaluate the product-service life cycle of a business and define its use as a management tool to anticipate and adjust to market change.  
6. Identify the advantages and disadvantages of buying an existing business. 
7. Identify the components of the franchise agreement and know what to look for in the legal commitments between the franchisee and franchisor.  
8. Develop pro-forma income statements, balance sheets, and cash flow analysis for a new business.  
9. Identify the sources of funding for a small business in the start-up, growth, and maturity stages of development.
10. Define and develop a sound operations management system and create policies for managing the personnel function of a small business.
11. Formulate a business plan for a start-up business by combining the critical elements of small business into a cohesive and complete document and develop a presentation to an investor for consideration.