HMGT 2805 - Convention Management and Service
Credit hours: 3
Course Description:
Shows you how to increase your property’s convention and meeting business through improved marketing and better service. Learn how to address meeting planners’ needs and concerns confidently, creatively, and effectively. Take advantage of unique ideas for servicing groups during their stay.
Student Learning Outcomes:
Students will be able to:
- Describe the scope of the convention, meetings, and trade show industry in terms of types of meetings, who holds meetings, and emerging types of meeting facilities.
- Describe considerations in the organizational design of a sales department, and outline how a sales office interfaces with other departments.
- Identify characteristics of association & corporate meetings and SMERF groups and how to approach selling to these markets.
- Know the primary job functions, and the important personal and professional characteristics of a convention service manager.
- Identify the steps in planning catered functions and special events.
- Understand the importance of post-convention review.
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