BUSN 2380 - Principles of Marketing

Credit hours: 3

Course Description:
This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).

Student Learning Outcomes:
Students will be able to:

Explain the concept of marketing and how marketing strategies are planned, implemented and controlled.
Explain the process of market segmentation and target marketing.
Identify the elements of the marketing mix and how they are used to satisfy marketing opportunities.

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