RHT 1030 - Retail Industry Fundamentals

Clock Hours: 80

Delivery Mode
on-ground

Industry Certifications National Retail Federation (NRF) Retail Industry Fundamentals Certification

Course Description:
This course introduces students to the fundamentals of the Retail Industry. It helps train and advance both entry-level retail associates and first-time job seekers. It is an industry-led and validated program that focuses on five core areas: Basic work fundamentals, the Business of retail, Customer focus, Getting and keeping jobs in retail, Selling.

Student Learning Outcomes:
Course Competencies:

Learn about the Business of Retail
1. Contribute to the retail business model by learning about basic financial concepts.
2. Describe how retail businesses are organized and how the various functional areas contribute to the whole.
3. Describe how rules and regulations are designed to protect customers, employees, and the company.
Learn about Customer Service
1. Build customer trust and loyalty by delivering on the brand promise.
2. Engage customers by asking questions, listening carefully, and using appropriate resources, tools and technologies to identify their needs and meet or exceed their expectations.
3. Enhance sales and the customer experience using knowledge about products, services and policies.
Understand Sales and Merchandising
1. Drive sales using selling techniques in an omni-channel retail environment.
2. Influence customers’ buying behavior by promoting products and services in accordance with current merchandising standards.
3. Maintain an awareness of personal and department or store sales goals.
Develop Professionalism and Career Fundamentals
1. Demonstrate personal accountability as a productive retail employee by exhibiting integrity, using time management skills, being collaborative, building relationships, taking pride and initiative in work, and achieving individual goals.
2. Enhance personal effectiveness by understanding the value of training, focusing on professional development, and showing motivation to learn.
3. Make a positive impression for the desired job by taking pride in your appearance, being punctual and reliable, displaying a positive attitude, and interacting professionally always.
Enter and Advance in a Retail Career
1. Develop an understanding of career paths within the retail industry.
2. Prepare for interviews by researching the job opening and employer to identify questions to ask and decide about dress and appearance.
3. Succeed in interviews by using interview skills and techniques effectively and following up to demonstrate readiness for the opening and secure an offer.