Jul 12, 2025  
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Course/Program Inventory

TDW 2040 - E-Commerce


Clock Hours: 64

Course Description:
This course provides the student with an introduction to the world of electronic -commerce (E-Commerce) and an understanding of the role of e-commerce has on the supply chain.  The student will learn about the technology infrastructure, selling and marketing on the web, how to improve the efficiency while reducing costs, web and electronic software used, security and payment systems.  How planning has an impact on supply chain management decision-making.  This course is designed to provide the student with a historical perspective of the evolution of E-Commerce and how it has affected the supply chain.

Student Learning Outcomes:
Students will be able to demonstrate knowledge of:

  1. Introduction to E-Commerce
    1. Describe what electronic commerce is and how it has evolved in three waves of development
    2. Describe how to identify opportunities for and barriers to electronic commerce initiatives
    3. Describe how economic forces have led to the development and continued growth of electronic commerce
  2. Technology Infrastructure
    1. Describe the origin, growth, and current structure of the Internet
    2. Describe how packet-switched networks are combined to form the Internet
    3. Describe how Internet, e-mail, and Web protocols work
    4. Describe internet addressing and how web domain names are constructed
    5. Describe how HTML tags and links work
  3. Selling and Marketing on the Web
    1. Describe what a revenue model is and how companies use various revenue models online
    2. Define which characteristics identify specific revenue models
    3. Describe what factors enhance Web site usability
    4. Describe how companies use the Web to connect with customers
    5. Describe how firms use product-based and customer-based marketing strategies
  4. Improving Efficiency and Reducing Costs
    1. Describe how businesses use the Internet to improve purchasing, logistics, and other business process activities
    2. Define how electronic data interchange and how it has evolved using Internet technologies
    3. Describe how businesses have moved some of their electronic data interchange operations to the Internet
    4. Describe how Internet technologies have improved efficiency and cooperation in the supply chains
  5. Web and Electronic Software and its Security
    1. Describe what operating system and server software is used on Web server
    2. Define how commonly used Internet and Web site utility programs work
    3. Describe what functions are performed by electronic commerce software
    4. Describe what types of electronic commerce software are used by small, medium, and large businesses
    5. Describe what security risks arise in online business and how to manage them
    6. Describe what organizations promote computer, network, and Internet security
  6. Payment System in E-Commerce
    1. Describe what the most common online payment systems are and how they function
    2. Define how payment cards are used in online retail transactions
    3. Describe what challenges and opportunities are presented by the use of digital cash
    4. Describe how the banking industry uses Internet technologies.
  7. Planning
    1. Describe how to identify benefits and estimate costs of online business initiatives
    2. Define how online business startups are evaluated and financed
    3. Describe when and how to outsource online business initiative development
    4. Describe t how to manage and staff electronic commerce implementations